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  • AI Vision in Sports

    Google demoed an AI Basketball Coach at I/O last year—a ring of Pixel cameras paired with Gemini analyzing jump shot biomechanics in real time. Professional-grade technology. Expert-designed analysis. The kind of system Stephen Curry-level athletes use. You don’t need that… more ›

  • AI in Sports

    Seattle Reign coach Laura Harvey admitted she asked ChatGPT “What formation should you play to beat NWSL teams?” The backlash was swift when she went public: “If AI can do your job, why employ you?” She got a generic answer… more ›

  • AI Productivity: Speed vs Quality

    Here’s what most companies miss about AI adoption: they measure productivity as speed, then wonder why quality suffers. Speed and quality are both “productive”—but they’re not the same thing. Employee A uses AI for speed: Pastes the inquiry into AI… more ›

  • Prompt vs Search

    Think of AI potential as an iceberg. When you prompt in AI tools like Claude, ChatGPT, or Gemini like a search engine—short, vague queries—it’s like looking through murky water on a foggy day. Only some of the tip is visible.… more ›

  • Understanding AI Hallucinations

    Here’s something that surprises most people: AI tools like Claude, ChatGPT, and Gemini don’t actually know facts. They recognize patterns in language from their training data and use those patterns to generate responses. When you ask a question, the AI… more ›

  • Trusted AI

    Here’s what the AI adoption conversation gets wrong: everyone’s worried about hallucinations, but nobody’s asking who’s evaluating the outputs. When people with domain knowledge use AI tools like Claude, ChatGPT, or Gemini, they benefit from creative exploration—the AI suggests possibilities… more ›

  • Williams Racing F1 and AI Transformation

    Williams Racing just made a move that might change Formula 1 forever. They announced that Claude AI is now deployed company-wide as their “Official Thinking Partner” – not just for engineers, not just for strategists, but integrated across the entire organization.… more ›

© 2026 Darren Brown

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